Amazons Black Business Accelerator
We are excited about the progress made thus far and are optimistic about the future, particularly for the potential for Black-owned business to generate wealth for themselves and their families, to create jobs in their local communities, and to bring unmatched selection to customers. To learn more about participating in the program, visit .
Discover, shop, and support Black-owned businesses throughout Black Business Month and all year long.
Building Opportunities With Amazons Black Business Accelerator
22 July 2021
Amazon is actively working to help build sustainable equity and growth for Black-owned businesses by targeting the barriers to access, opportunity and advancement created by systematic racism across America. Amazons Black Business Accelerator provides dedicated resources to support the growth, success, and prosperity of Black business owners and entrepreneurs through financial assistance, business education and mentorship, and marketing and promotional support.
Kanda Chocolates is a brand of Sage & Alms, which is a Black-owned, woman-owned benefit corporation, and a BBA participant.
What Is Amazons Black Business Accelerator And How Can It Help My Business Grow
Amazon is a huge online retailer that has changed the way people shop. Amazons Black Business Accelerator is one of its many initiatives to support small business owners. This article will teach you what the Black Business Accelerator is and how it can help your business grow in an increasingly competitive market.
This accelerator program is designed to help black businesses grow, by providing them with access to training and resources. It is especially helpful for black-owned businesses that dont have the resources to hire a full-time marketing representative. Some of the benefits of the program include financial assistance and business coaching and mentoring opportunities.
Amazon is a powerhouse in the e-commerce industry. This is a program that Amazon created for sellers who are looking for help with their marketing and sales. The Amazon Black Business Accelerator helps sellers with their sales, marketing, and technical issues. The program is also a great way to get your products and services noticed by Amazon. This is a free program that is easy to sign up for. You just need to fill out a few forms and your business is ready to start.
Use of Proceeds:
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Amazon Tests New Badge To Help Support Black
Black Business Month isnt over just yet!
has announced that they are testing a new badge that aims to help boost the exposure of Black-owned businesses that buy and sell products through its online store.
The initiative, which comes just after the anniversary of the apps first Black Business Accelerator program, will highlight to customers when a Black-owned business sells a featured offer product.
That way, customers can discover, shop, buy and support Black-owned businesses, ultimately helping small business owners expand their clientele and reach a broader demographic.
As part of Amazons commitment to supporting and empowering the Black community, we are testing a new badge to make it even easier for customers to identify and shop products that come from Black-owned businesses, said Dharmesh Mehta, vice president of Amazon Worldwide Selling Partner Services.
We are eager to learn how the badge best helps customers discover Black-owned businesses and how it can help Black entrepreneurs succeed and grow in Amazons store.
Amazon has dedicated $10,000 in cash grants to help support Black-owned businesses through its accelerator program. According to the platform, the badge will help products sold and created by Black entrepreneurs appear more visible to customers.
The multinational tech company will also be supporting the Black Girl Magic Digital summit, which is set to take place on August 27.
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The idea for BBA came from an Amazon employee who is a member of Amazon’s Black Employee Network. Working with the sellers and seeing the success they were having, she could not help but think about her parents, who had started a number of businesses over the years. She started to think of how she could harness the store’s power to help Black businesses. She wrote a document and started to socialize it internally and really gained momentum from there.
Amazon’s BBA will invest $150 million over four years, including financial assistance and grants to help Black business owners to kick off their activity. Financial support comes in the form of Amazon credits and services valued at $3,900 that include free product imaging services and advertising credits. Amazon will also offer an initial round of $10,000 cash grants in partnership with Hello Alice, an organization dedicated to helping entrepreneurs launch and grow their businesses.
BBA has the ability to lower the barrier of entry by providing support with the initial heavy lifting so that Black businesses that found establishing an online presence too intimidating might now give it a go. For some Black-owned small businesses that are already leveraging Amazon.com, online offered a lifeline during Covid-19 as their in-person customers declined, disrupted by temporary closure and limited capacity openings.
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Small Businesses Share Their Experience With Amazons Black Business Accelerator
In 2021, committed $150 million over four years to empower Black entrepreneurs through the launch of the Black Business Accelerator .
Over the last year, BBA has provided access to financial assistance, strategic business education and coaching, and marketing and advertising support to help Black business owners grow their businesses and maximize the opportunities of selling in Amazons store.
In celebration of the one-year anniversary of the Black Business Accelerator, we checked in with some of the participants, according to a . Learn what the small business owners had to say about how BBA has helped drive their businesses:
Livity Yoga Baltimore Md
Since enrolling in Amazons Black Business Accelerator, we have had the opportunity to show the world not only our products but our purpose as well, through PR opportunities and small business features, said Renee Manzari, founder and CEO of Livity Yoga, a sustainable yoga brand based in Baltimore, Md.
Also, our account manager and ads support have been valuable in providing advice and insight on how to increase visibility and revenue while reducing our expenses.
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Amazon Black Business Accelerator: Program For Amazon Sellers
Access services and grants to help jump-start business growth and customer acquisition. Opportunities include:
- $500 credit to assist with start-up and operational costs for eligible newly-launched sellers.
- $400 in Sponsored Products advertising credits to increase exposure for your business.
- FREE imaging services for up to 50 products to help showcase your products.
- $10,000 cash grants for select sellers, offered in partnership with Hello Alice, an organization dedicated to helping entrepreneurs launch and grow their businesses. Apply now.
Application opens: Application closes: Awards announcement:
Mentorship And Business Knowledge
The Black business accelerator program participants can have free strategic advisory services for a minimum of one year to provide them with knowledge and training to boost their business growth. In addition, they can connect with a vast list of business mentors, which include Amazon experts and industry leaders, to accelerate their business revenues.
Previously, black entrepreneurs had less access to the mentorship of experts consultancy to develop their business strategy. Amazon group considered this task a high priority and created a structure for these business owners to provide them with education and training to scale their business.
As the competition on Amazon is unceasingly rising, small and medium-sized sellers should work with a strategic roadmap. The offered program is a lucrative opportunity for black-owned businesses on Amazon to take maximum benefits.
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Conversation With Brandi Neloms Of Amazon
To learn more about the Black Business Accelerator, check out Brent Learys conversation with Neloms at 2 p.m. today on the Small Business Trends Facebook page.
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I see all the information about black owned business but is this only open to a specific ethnic group. Is your program open to Latinos? I have hired a graphic designer for my website. Also there is also a relative who is also starting her business. Please clarify.
Hi LydiaYes I asked that question! The program for Black Owned Businesses is a start, and Amazon plans to expand to include other ethnic groups. Thanks for the question and I hope I clarified. Amazon didnt have a time line on when that would happen.
This is just another example of blatant descrimination. Just amazing how this is acceptable, but if one was to startup and call it a White Bsiness Accelerator, there would be lawsuits breaking it up.
Thanks for sharing this wonderful information about Amazon Black Business Accelerator Program. It covered almost everything we need to know.
Thank you, please let us know if you use the program!
Enough is enough.This is getting out of control.If white people did the things black people do now days, their would be riots and lawsuits.I think its time white people start boycotting anything to do with black people.
The contact if through Amazon.
Business Education & Mentorship
Access a minimum of one year of strategic advisory services to get the coaching, training, and insights you need to take your business to the next level. Connect with a dedicated network of business mentors, including Amazon experts and small business thought leaders, to continue to accelerate your business growth.
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Benefits Of The Amazon Black Business Accelerator
- Free strategic advisory services for up to one year.
- A $500 credit for New Amazon Professional Sellers.
- All Black Business Accelerator participants will be offered a grant in the form of a year of strategic advisory services. Account managers will provide coaching and mentorship to assist with your business growth.
- Up to $400 in advertising credits. If you create or maintain an active campaign through your seller account, within 1 year from enrollment in the Black Business Accelerator, Amazon Advertising will automatically apply promotional clicks of $100 to your account within two weeks of taking such action. You will obtain another $100 in promotional clicks every 3 months if you have an active campaign, up to $400 or 1 year in the Black Business Accelerator, whichever comes sooner.
- Complimentary imaging services for up to 50 products to help elevate your products and ensure a professional presentation to customers.
- Cash grant opportunities for select sellers, offered in partnership with Hello Alice, an organization dedicated to helping entrepreneurs launch and grow their businesses.
Aws Public Sector Blog
Research shows that Black-owned businesses have been disproportionately impacted by the COVID-19 pandemic and economic downturn. Black entrepreneurs have less access to capital, mentorship, and growth opportunities and they are also significantly underrepresented in retail. According to the US Census Bureau, only 6 percent of US retail businesses have a Black owner, though Black Americans represent 14 percent of the US adult population.
Building on our longstanding commitment to supporting small businesses and underrepresented communities, Amazon Web Services is investing in Black-owned businesses in collaboration with Hello Alice. Hello Alice is a free, multichannel platform that helps small businesses launch and grow.
As part of this launch, we invited Elizabeth Gore, co-founder and president of Hello Alice, to share how the organization is helping small businesses launch and grow, and how their collaboration with AWS helps advance their mission.
AWS: Can you tell us more about what Hello Alice does and why you founded it four years ago?
AWS: What resources do you have available for Black-owned businesses, specifically?
AWS: What are some of the main challenges that Black-owned small businesses face today?
AWS: How is Hello Alice using the AWS Cloud to advance your work?
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Livity Yoga Baltimore Maryland
“Since enrolling in Amazons Black Business Accelerator, we have had the opportunity to show the world not only our products but our purpose as well, through PR opportunities and small business features, said Renee Manzari, founder and CEO of Livity Yoga, a sustainable yoga brand based in Baltimore, Maryland. Also, our account manager and ads support have been valuable in providing advice and insight on how to increase visibility and revenue while reducing our expenses.”
Easypeasie Hallandale Beach Florida
“Through the Black Business Accelerator, we have had the unique opportunity to work one-on-one with an account manager who has helped us optimize our listings, improve our advertising strategies, and ultimately triple our sales over the last year, said Dorielle Price and Jamelah Tucker, co-founders of EasyPeasie, a vegetable blends company based in Hallandale Beach, Florida. A big thank you to Amazon and BBA.”
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Capital City Co Arnold Md
Participating in Amazons Black Business Accelerator not only helped me grow my online business, but I also learned how many of I had been underutilizing, said Arsha Jones, founder and CEO of Capital City Co., famous for their sticky, sweet Mambo Sauce.
Analyzing data has allowed me to view my business from a different perspective and create a plan for growth beyond our current footprint.
What Does The Black Business Accelerator Do
Amazons BBA program is designed to help black-owned businesses to prosper within the competitive environment of Amazon. Different incentives like financial grants, marketing, and promotional support, education, and a few other services will be provided to these sellers. The whole program is destined to empower black-owned businesses.
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Amazon Launches Black Business Accelerator Program
Amazons new Black Business Accelerator provides access to capital, business guidance, mentorship, and marketing/promotion support. The goal is to help Black business owners succeed as sellers with their brands and products in Amazons store. The initiative was created in partnership with Amazons Black Employee Network and a coalition of strategic partners.
Selling online, particularly through Amazon, is a powerful economic opportunity for entrepreneurs, says Brandi Neloms, Manager, Amazon. This program unlocks the full opportunity of ecommerce success available through selling on Amazon.
Were providing a springboard for Black-owned businesses to participate in and capitalize on the economic engine that is Amazon, Neloms added. This has been a challenging time for many small businesses yet selling in Amazons stores has enabled hundreds of thousands of smaller companies to sustain and even grow their sales despite the COVID-19 crisis.
We want to be sure that Black-owned businesses have access to this opportunity, too, Neloms said.
Amazon Black Business Accelerator Program
The Black Business accelerator program of Amazon provides capital access, marketing support, mentorship, and strategic business guidance. The fundamental objective is that Black business owners can enhance the value of their brands and appear to be successful product sellers on Amazon.
Selling on Amazon is an ample opportunity for global entrepreneurs. After selecting the preferable business model, you can easily start your business on Amazon. Amazon offers different incentivized programs for the sellers to boost their sales growth. The black business accelerator program is one example of these offered programs.
Despite of extreme crisis worldwide due to the pandemic, thousands of small and medium sellers on Amazon witnessed growth in their sales. Similarly, the Amazon accelerator program is offered for Black-owned businesses to capitalize on their businesses on Amazon and enjoy this extraordinary growth of online shopping on the leading global e-commerce platform.
in this program to help Black business owners to accelerate their business growth. These funds will be utilized wisely to gain maximum benefits for these sellers.
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Easypeasie Hallandale Beach Fla
Through the Black Business Accelerator, we have had the unique opportunity to work one-on-one with an account manager who has helped us optimize our listings, improve our advertising strategies, and ultimately triple our sales over the last year, said Dorielle Price and Jamelah Tucker, co-founders of EasyPeasie, a vegetable blends company based in Hallandale Beach, Fla.
A big thank you to Amazon and BBA.
Lillies Of Charleston Charleston Sc
The ability to participate in Amazons first Black Business Accelerator cohort has been a tremendous boost to our business, and weve enjoyed a variety of press and celebrity exposure, said Tracey T. Richardson, co-founder and CEO of Lillies of Charleston, an authentic Southern-style sauce and spice brand based in Charleston, S.C.
Receiving the support and insight from our account manager has been an invaluable service not regularly afforded to small businesses.
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Amazon Launches Black Business Accelerator With A $150 Million Commitment
Black Business Accelerator
Born from the collaboration of Amazon’s Black Employee Network and a coalition of strategic partners, the Black Business Accelerator wants to build equity and sustainable growth for Black-owned businesses. Specifically, the initiative targets barriers to access such as access to capital, mentorship, and growth opportunities. The BBA will provide financial support, business education and mentorship, and marketing and promotion of their brands and products as third-party sellers on Amazon.com.
Amazon has formed strategic partnerships with the Minority Business Development Agency and U.S. Black Chambers Inc. These organizations will support BBA by leading community engagement and helping provide participants with mentorship, business development, training and educational resources to lead them to success. Thanks to their long-term experience in supporting Black businesses, they will be able to provide council to Amazon on developing BBA further, including expanding it to other underrepresented groups.
In February 2021, an H& R Block survey of almost 3,000 small businesses found that 53% of Black business owners saw their revenue drop by half, compared to 37% of White owners, since the pandemic started. Black business owners also had more trouble establishing an online presence for their company and were more likely to have customers submit late payments, the survey found.
What Is Amazon Black Business Accelerator Program
After the pandemic, Amazon emerged as the leading e-commerce platform around the globe. Amazon has always offered unique and productive programs to facilitate its buyers and customers. Among these programs, one of the significant steps is Amazon Black Business Accelerator for 3rd party sellers.
Most third-party sellers on Amazon are small to medium-sized businesses. Over 60 percent of Amazons sales are generated through third-party sellers. Taking the market share by operating as a third-party seller on Amazon is extremely difficult without a strong budget and market knowledge. Amazon shows its credibility and wishes to empower Black-owned businesses to enjoy that success.
This article will share information about the Amazon Black business accelerator program by exploring its ins and outs.
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